Add to Cart Infographic

Overlooking the simplest details often leads to the biggest problems in website design. Take for instance, the “Add to Cart” button on a webstore. This simple yet essential button contains a myriad of design possibilities that no two webstores approach in the same manner. Size, color, even the words that appear on the button hold influence over visitors. Just like other visual decisions, some looks are more pleasing and user-friendly than others.

So how do most webstores approach the look of their most important button? E-Commerce website builder Volusion recently offered detailed research data highlighting the subtle intricacies of the Add to Cart button, which you can see through the infographic below:

Infographic 10 17 2013222 Infographic: Constructing a Higher Converting Add to Cart Button

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